Boston Veterans Hospital

Ciba-Geigy Pharmaceutical

LENGTH: 8 minutes
PURPOSE: The Project had two purposes... the first was to introduce Voltaren® to their trade show visitors.
The product had been on the market for some time and the client believed that their story had a greater chance of drawing people into the booth if it were presented in 3D.Voltaren®: An anti-inflammatory medication used to treat pain.

The second reason was a sales aid for their field reps. Stereomedia was asked to design and manufacture 3D viewing Systems that could be used to view the same show in 3D on standard television sets. Read More

Return to Medical Clients List

Doheny Eye Institute

Stereomed was invited to participate in an experimental program aimed at reducing the amount of interpretation time necessary to determine the difference between "dimples" or polyps as viewed from electro-photographs taken of the inside of the eye.

In the past, two-dimensional photos had been the only option and successive photos were necessary to determine which of the two options were present. Stereomed multiplexing technology was connected to the image-stream and instead of many photographic scans just two were required. Each image was interlaced field-sequentially and viewed on CRT monitors with electronic liquid-crystal glasses. The differences were recognized immediately thus saving hours of study and interpretation.

Stereoscopic electro-photography has remained a major diagnostic tool for clinical studies.

Eli Lilly Pharmaceuticals

LENGTH: 4:31
PROJECT: Lilly Oncology Presents- "Relentless: The Pursuit of Answers"
This was an unusual project and different than most we've done.
The client provided us with non-3D photographs and asked us to convert them to 3D, then have them move; pan and zoom. We disassembled the images and then assigned each element into spatial positions within the frame. We had certain foreground elements moving at one speed and as many as five other elements moving at different speeds which gave the effect of actual motion to the viewer.

PRESENTATION: Seven HD screen display.

There were three small, stacked 2DHD screens on either side on the center 3D rear-projected screen. As the center screen changed each of the smaller surrounding screens changed as well, reflecting the action happening in the center.

After it's run in the United States, this same piece was then dubbed into Spanish and presented at trade shows across Spain.

International Telepresence, Ltd.

Johnson & Johnson/ASP

Viewers were taken on a journey inside the system
LENGTH: 4 minutes
PROJECT: Stereomedia was asked to produce a four-minute Stereo3D video featuring a sterilization system for surgical instruments.

They wanted it presented in a revolutionary and unique way. 3D audio and video took the viewer “into” the Sterrad System and “experience” the process almost first-hand, through the use of head-mounted display headsets.

They wanted to hit potential customers with "proof" their Sterrad was totally unlike any other sterilization product on the market.

One corner of the Sterrad booth was fashioned into a 3D VR Theater. Visitors were given HMD's and taken on a painless journey through the entire Sterrad Process.
The headsets allowed for a personal experience, which was the tie-in to the name of the presentation. Guests were handed VR Headsets

...Learn More

Lifetime Medical Television Network

Mayo Clinic

Novartis Pharmaceutical

LENGTH: The only time the patient is seen is in reflections.12 minutes
PROJECT: "The Story of K.W."
This 3D video was specifically designed for use in a series of trade shows scheduled in major U.S. cities and in certain other countries. Communicating a strong message to primary care and geriatric physicians already treating patients with Alzheimer’s or soon would be, were the targets.
The client wanted to demonstrate the effects of the disease in a unique and memorable way but not from the perspective of what the disease appears like from outside the patient but the inside perspective... the view of the world from behind the patients eyes, witnessing the decline along with the patient as the disease begins to overtake them.

Binaural audio was used to capture the exact sounds surrounding the patient.Head-mounted displays, (HMD's) were used to take the viewer deeper into the patient’s world.

A unique audio process, binaural recording, begins with special "microphones" shaped like a human head and with human-shaped ears.

Alzheimer's disease is a medical illness that damages the nerves in the brain. At the start of this illness, the area of the brain that is affected most is the part that helps you remember things.
A person with Alzheimer's disease may have problems with such everyday tasks as remembering names or setting the table, for example, or using the telephone, paying bills, and getting familiar words out.

Nuclear Med, Inc.

LENGTH: 3 minutes

PROJECT: Present stereoscopic views of human brain cross-sections created using the client's nuclear imaging technology.

PRESENTATION: Autostereoscopic screens mounted on booth walls. Visitors needed no glasses to view images in 3D. Stereoscopic motion graphics were also included in the presentation.

Picker International, Inc.

Manufacturers of Medical Imaging ProductsLENGTH: 4 minutes
PROJECT: Trade Show Presentation
Illustrate the uniques features of the client's medical product. The MRI modules passed around the patient instead of them travel through a narrow chamber, .
PRESENTATION: Twin-video projected in the client's booth. Visitors wore polarized glasses.

Ruggles Instrument, Inc.

LENGTH: 3 minutes
PROJECT: Produce a 3D video and world-renowned surgeons to illustrate the use of particular surgical instruments manufactured by the client.
Skull-base instrumentation
Among those featured surgeons many have developed surgical tools used in skull-based surgeries such as Cavernous sinus mangionoma, Retrosigmoid Retrolab Craniotomy for Acoustic Neuroma and Keyhole Microsurgery for C-P Angle Epidermoid.

Clearly narrated, it describes in a step-by-step manner how to dissect and reveal key anatomical structures of the skull base and inner ear. The dissections demonstrate all of the principal surgical approaches to the base of the skull. Since innovative surgical instrumentation is a key factor in minimally-invasive procedures, the client wanted this illustrated in equally innovative presentation.

PRESENTATION: Conventional television monitors were placed in locations around the booth. LC glasses were passed out and collected by the sales detail people.

USC School Of Medicine

"The Eyes of Medicine"

PROJECT: Series of six surgical operations “The Eyes of Medicine”

StereoMed has completed the first six segments for the medical series “The Eyes of Medicine”, consisting of six different operations as seen through the eyes of the surgeon, in full color and Stereoscopic 3D. Each segment is narrated by the performing surgeon.

This journey into stereo-microneurosurgery introduces the latest and most advanced neuro-surgical procedures and techniques and features some of the most gifted surgeons in the United States.

PRESENTATION: Conventional television sets and video projection.

The series is available on 3D/VHS and 3D/DVD and may be viewed on any standard CRT television monitor using LC shutter glasses. Other viewing options include LCD, LED, DLP and Plasma 3D-ready monitors using polarized glasses.