3D Stereo Applications
3D IS MUCH MORE THAN JUST FOR MOTION PICTURE THEATERS...
Stereomedia has used Stereo 3D for more than 20 years to energize trade shows, enhance education and corporate communications, home entertainment, and much more.
- Stereoscopic 3D presentations can very often breathe new life into commonly recognized products and put an entirely new spin on boring and uninteresting ones.
- 3D takes viewers into new and exciting worlds that standard 2D can only hope for.
- 3D provides a much greater impact on the viewer in a way that is natural and compelling.
- 3D can attract a viewer's attention and hold it as no other method can.
- 3D can provide a viewer an immersive experience that is not easily forgotten.
3D Home Entertainment
The newest and most promising opportunity for advertising, promotion and all other forms of “live” and pre-recorded entertainment, is coming into the home.
Stereomedia, and less than a hand-full of other companies, are producing professional 3D content specifically for the home market.
In the beginning, as this market expands, the need for content will be fierce and anything in 3D will be eagerly watched, often more times than once.
Commercials, announcements, product introductions and infomercials will be watched with equal enthusiasm.
Soon “live” sports, music concerts, nature, educational, dramatic presentations and a wide variety of other 3D content will be available on Blu-ray or beamed into homes via cable and satellite.
DirecTV, National Geographic, Discovery, ESPN and other broadcasters are all launching 3D Channels beginning in 2010.
The primary reason for this is two-fold; the overwhelming financial success studios that Dreamworks and Disney are currently experiencing in 3D-equipped theaters across the country and in other parts of the world; and the manufacture and retail distribution of 3D-ready DLP, plasma and LCD monitors that are also able to display standard 2D video as well.
Samsung, Mitsubishi, Sony, Phillips, L-G and Hyundai all have 720p & 1080p models that are currently available at the consumer electronics departments in Best Buy, WalMart, Target and on the Web.
Fortunately, digital technology has gone far beyond the old red & blue glasses method that seems to rear its head every few years or so. The glasses, either polarized or liquid-crystal, will be bundled with each monitor and extras will be available online.
Stereomedia is focused on this market for many reasons. If you'd like to discuss of some of the opportunities that will soon be available.
Click HERE to drop us a line, or just give us a call.
3D-TV
65" LaserVue 2D/3D Monitor from Mitsubishi
3D Viewing Systems for the home are available for any type of 3D monitor, large or small. Some monitors require electronic liquid-crystal, shutter glasses and some use only polarized. Please contact us with any questions you may have.
Broadcasts in 3D
On April 2, 2009, BSkyB successfully transmitted live 3DTV across it’s systems in the United Kingdom. The satellite TV provider telecast a live transmission of a performance by the band Keane from London’s Abbey Road studios. The telecast was available in 3D to Sky subscribers with HD set-top boxes and 3D-enabled sets, including Sky’s own 46-incher. The event was simulcast on the Web for viewing with blue and red anaglyph glasses and to a 3D-equipped theater.
Sky has previously transmitted recorded 3D. The live transmission marks another step in the pay TV provider’s intention to launch full-service 3DTV this year.
Screen Digest, a London research organization, recently issued a forecast for 3D in the home. It said that 3D-capable TV sets would account for 10 percent of the global market within two years, and up to 16 percent by 2015. Concomitant factors include a diminishing necessity for anaglyph glasses as autostereoscopic technology takes over.
The development of standards and compression will also play into the deployment of 3DTV, as will the availability of bandwidth.
Games are expected lead movies in terms of availability, and Blu-ray was referred to as “the clear frontrunner for distribution of 3D movies to the home.”
The report noted 3D movies are on the rise, with seven titles launched in 2008 and 17 more on deck for this year. Production companies have committed to 28 feature films in 2010.
Education
Today, technology offers many new and interesting ways to learn...
Most training programs being used today generally involve a computer and/or some form of audio/visual presentation to get their subjects across. In most cases it's staring at a screen and following commands, sometimes it's a passive experience where the viewer just watches a video and later maybe answers a questionnaire. In the end, it simply comes down to the viewers memory and what they remember is what they've learned.
"Stereo pictures are more memorable than flat pictures"
A memory study conducted by the University of Indiana concluded:
"Subjects performed best when the pictures were studied in Stereo3D and tested in Stereo3D". "These results reflect a theory of encoding specificity, which says that memory recall will be best if the same cues, such as depth associated with encoding a memory are also present during attempts at retrieving it."
The study further stated, "Stereoscopic images are novel and therefore interesting. Because subjects pay more attention to interesting pictures, novelty can increase memorability".
"Performance was poorest when the subjects studied flat pictures and then were tested with Stereo3D pictures." These results conclude that "stereo depth has a long-lasting, not temporary, effect on memory."
Stereo3D can be tailored to your particular training requirements.
Interactive or passive applications available on any video format and most any computer platform. Let Stereomedia help you step into the teaching and instruction methods for the 21st Century. Stereomedia's revolutionary education system has changed the way science is taught.
3D University Study
University of Indiana
Contributions of Stereoscopic Depth Information to Memory:
A Preliminary Research Report
by Dr Thomas Busey, Ph.D
These findings may be of particular interest to educators as well as for marketing and advertising agencies.
EXCERPTS:
• How might the introduction of depth affect pictures?
• Would Stereo3D depth make pictures or objects more memorable or more noticeable?
To find answers to these questions, Dr. Busey asked subjects to study both Stereo3D and monoscopic (standard 2D) pictures. He then tested his subjects' recall by adding new Stereo3D and monoscopic pictures, and asking subjects to remember which were the original pictures.
The results of the pilot study show that:
1. Subjects performed best when the pictures were studied in Stereo3D and tested in Stereo3D. Dr. Busey believes that these results reflect a theory of encoding specificity, which says that memory recall will be best if the same cues (like depth) associated with encoding a memory are also present during attempts at retrieving it.
2. Viewing a product advertisement is analogous to a study session; choosing between various products in a shopping environment is analogous to a test session. Since consumers usually purchase products in person and in an environment laden with depth cues, products should also be advertised using Stereo3D depth cues. These depth "clues" would make images both more noticeable and more memorable.
3. Performance was poorest when the subjects studied flat pictures and then were tested with Stereo3D pictures. This condition is directly analogous to the current situation in advertising: flat advertisements and stereo product selection. This means that the current form of advertising potentially produces the weakest memory representation, and therefore the least product recognition.
Bottom line... 3D leaves a stronger, more vivid impression on the brain than non-3D media.
More vivid means more memorable.
Medical and Health Care Communications in 3D
Stereomedia, through its medical affiliate StereoMed, has produced projects that include surgical procedures as well as medical equipment infomercials and new product introductions. Medical clients have included Johnson & Johnson, Ritter, Zeiss, Novartis. Mayo Clinic, USC School of Medicine and others. 
StereoMed produced the breakthrough medical series “The Eyes of Medicine”, consisting of six different operations as seen through the eyes of the surgeon, in full color and Stereoscopic 3D.
This journey into stereo-microneurosurgery introduces the latest and most advanced neuro-surgical procedures and techniques and features some of the most gifted surgeons in the United States. To better illustrate techniques being practiced in the Series, StereoMed developed special camera mounts for the Zeiss stereo-optical (OPMI) surgical microscopes.
Signals from those cameras were made available “live” within the operating room in addition to being sent to conference rooms throughout the hospital and dispatched to off-site locations via LOS microwave transmission.
Retrosigmoid Retrolab Craniotomy for Acoustic Neuroma (USC School of Medicine) 
Full knee-replacement surgery.
Operations and surgical procedures included: Retrosigmoid Retrolab Craniotomy for Acoustic Neuroma, Keyhole Microsurgery for C-P Angle Epidermoid, and others.
The first edition included other surgeries such as full knee-replacement, spine surgery (C1-C2 fixation and screw) and laparoscopy (chole & thoracoscopy), among them.
Trade Shows & Product Introductions
3D will completely break through all the clutter at trade shows and expos, grabbing the attention of customers bored by the same tired giveaways and spokesmodels.
"Been there, done that" has pretty much become the standard attitude of veteran trade show attendees. Year after year they scour show floors looking for new products or services and always with the hope of seeing something different, maybe even exciting. But, all they seem to get is warmed-over last year. Free food, ball point pens, post-it's, hats, yardsticks, tote bags and other premiums are some of the more common and obvious ways that are used to lure people into their booths. It's time for a change.
3D draws attention...
Stereo3D always creates a "buzz" around the floor and it usually doesn't take long for word to get around that there is a really cool booth offering something really special and futuristic. People that may have never thought of the client's product or service before, can be introduced to it in a unique and interesting way. More often than not, it will cut the competition off at the knees. Stereomedia is knowledgeable in all phases of trade show and business theater presentations... Stereomedia's experienced personnel will work with the exhibit designers to easily and economically install all the necessary equipment and, if necessary, train booth personnel how to start and stop the 3D presentation.
Custom Presentation Packages
Stereomedia designs and manufactures custom 3D electronics for stationary as well as traveling exhibits and presentations. Click HERE to see some of your options.