3D Home Entertainment
The newest and most promising opportunity for advertising, promotion and all other forms of “live” and pre-recorded entertainment, is coming into the home.
Stereomedia, and less than a hand-full of other companies, are producing professional 3D content specifically for the home market.
In the beginning, as this market expands, the need for content will be fierce and anything in 3D will be eagerly watched, often more times than once.
Commercials, announcements, product introductions and infomercials will be watched with equal enthusiasm.
Soon “live” sports, music concerts, nature, educational, dramatic presentations and a wide variety of other 3D content will be available on Blu-ray or beamed into homes via cable and satellite.
DirecTV, National Geographic, Discovery, ESPN and other broadcasters are all launching 3D Channels beginning in 2010.
The primary reason for this is two-fold; the overwhelming financial success studios that Dreamworks and Disney are currently experiencing in 3D-equipped theaters across the country and in other parts of the world; and the manufacture and retail distribution of 3D-ready DLP, plasma and LCD monitors that are also able to display standard 2D video as well.
Samsung, Mitsubishi, Sony, Phillips, L-G and Hyundai all have 720p & 1080p models that are currently available at the consumer electronics departments in Best Buy, WalMart, Target and on the Web.
Fortunately, digital technology has gone far beyond the old red & blue glasses method that seems to rear its head every few years or so. The glasses, either polarized or liquid-crystal, will be bundled with each monitor and extras will be available online.
Stereomedia is focused on this market for many reasons. If you'd like to discuss of some of the opportunities that will soon be available.
Click HERE to drop us a line, or just give us a call.
3D-TV
65" LaserVue 2D/3D Monitor from Mitsubishi
3D Viewing Systems for the home are available for any type of 3D monitor, large or small. Some monitors require electronic liquid-crystal, shutter glasses and some use only polarized. Please contact us with any questions you may have.
Broadcasts in 3D
On April 2, 2009, BSkyB successfully transmitted live 3DTV across it’s systems in the United Kingdom. The satellite TV provider telecast a live transmission of a performance by the band Keane from London’s Abbey Road studios. The telecast was available in 3D to Sky subscribers with HD set-top boxes and 3D-enabled sets, including Sky’s own 46-incher. The event was simulcast on the Web for viewing with blue and red anaglyph glasses and to a 3D-equipped theater.
Sky has previously transmitted recorded 3D. The live transmission marks another step in the pay TV provider’s intention to launch full-service 3DTV this year.
Screen Digest, a London research organization, recently issued a forecast for 3D in the home. It said that 3D-capable TV sets would account for 10 percent of the global market within two years, and up to 16 percent by 2015. Concomitant factors include a diminishing necessity for anaglyph glasses as autostereoscopic technology takes over.
The development of standards and compression will also play into the deployment of 3DTV, as will the availability of bandwidth.
Games are expected lead movies in terms of availability, and Blu-ray was referred to as “the clear frontrunner for distribution of 3D movies to the home.”
The report noted 3D movies are on the rise, with seven titles launched in 2008 and 17 more on deck for this year. Production companies have committed to 28 feature films in 2010.