Eli Lilly Pharmaceuticals



LENGTH: 4:31
PROJECT: Lilly Oncology Presents- "Relentless: The Pursuit of Answers"
This was an unusual project and different than most we've done.
The client provided us with non-3D photographs and asked us to convert them to 3D, then have them move; pan and zoom. We disassembled the images and then assigned each element into spatial positions within the frame. We had certain foreground elements moving at one speed and as many as five other elements moving at different speeds which gave the effect of actual motion to the viewer.

PRESENTATION: Seven HD screen display.

There were three small, stacked 2DHD screens on either side on the center 3D rear-projected screen. As the center screen changed each of the smaller surrounding screens changed as well, reflecting the action happening in the center.

After it's run in the United States, this same piece was then dubbed into Spanish and presented at trade shows across Spain.