Acura Division

LENGTH: 4 minutes

CONCEPT: Introduce a new model automobile in a unique and unforgettable way, and show how the Acura Service Department works with customers after the sale.

PRESENTATION: Two-22' x 30' silver-lenticular screens were located on either side of the convention hall . Each screen had two Hughes/JVC 12,000 lumens projectors, (to overpower the brightly lit convention floor). As conventioneers entered the hall they were handed the daily show magazine with polarized glasses stuffed inside.