Joan began production services sales and marketing efforts for Stereomedia in 1989. She has been involved in the field of direct sales and marketing for over 35 years. Her experience ranges from mass-marketing to major retail chains and independent distribution entities, to designing special retail programs for companies such as J. C. Penney, Chromalloy and T.J. Maxx.

In addition to her sales and marketing efforts, she has also served as co-producer on many of Stereomedia's projects.