The sale of used items financially advantages the vendors and on-line marketplaces, however within the United States, the first-sale doctrine prevents copyright house owners from “double dipping” through a levy on the sale of used music. Legal digital downloads became extensively available with the debut of the Apple iTunes Store in 2003. Pandora has been a significant pressure in music streaming because the early aughts, and in 2019, the company made the savvy option to broaden into podcasts, one of many fastest-growing sectors in the entertainment space. South Korean entertainment company Big Hit Entertainment is the machine behind K-pop group BTS and its worldwide chart-topping takeover, due in no small part to employing a marriage of tech, information, and marketing savvy. In June, Big Hit launched the e-commerce platform Weply, in addition to Weverse, a social media app, each targeted toward the fan communities round Big Hit’s roster, together with TXT, GFriend, and BTS. Big Hit’s goal is to turn into a one-stop music service, giving followers a devoted social platform to engage with each other and the artists, in addition to a streamlined pipeline to promote merchandise. With more than 2.5 hundreds of thousands users on Weverse thus far, …